New SEO project: Tree City Woodworking

I’ve recently optimized www.treecitywoodworking.com.

More about Tree City Woodworking:

“Tree City Woodworking began in early 1999 in a rickety old garage by a young man with a passion and natural talent for the age old craft of woodworking. The warm effect that wood creates in a home is the fuel for his passion. It is his desire & privilege to bring this same feeling of warmth to others. 

Now, in more accommodating shop along with a truly fantastic staff, we can walk you through the entire design process and help you achieve the look you want with the functionality you need.”

Project: Optimizing http://www.bmw-mania.com

I just started seo for http://www.bmw-mania.com.  I’ll be focusing on optimizing for “BMW Parts” and “BMW Accessories“. Additionally, I will be making improvements to the individual products pages to improve the lont tail seo as well. I will post results in a month or so…

SEO Tip – Links Are Case-Sensitive! Google Duplicate Content Issue!!!

Be sure to always lowercase your links! Not the link copy, but the “href=” of your anchor tags. Google sees links that do not match by case as different links with the same content, or duplicate content! Bad for SEO!

Example:

mywebsite.com/somepage.htm

mywebsite.com/SomePage.htm

same page yes, but not to google!

This is important because PageRank will be sent to these seperate-looking links and the one that is not indexed because it’s a duplicate will simply drop that inbound links PR juice. In order to maximize PR, eliminate duplicate content issues!!!

While it only matters that you’re consistantly using the same case, be it mixed, caps, or lowercase, I recommend just making a rule that all links should be lowercase.

MiniMania.com Splash Page Redesign

I recently redesigned the home (splash) page for www.MiniMania.com. I needed to add category links to it and there simply wasn’t a way to do it with the old design. This design is focused first on SEO, second on usability, third on style. I’ve had people comment that the site is too busy, but again, I’m not trying to appeal to a sense of style, but am instead highly focused on SEO. The last update I focused on keeping a lot of the old SEO scheme intact while optimizing better for “parts and accessories” keyword phrase. This time the keyword optimization structure is much more broad, aimed at improving long-tail SEO results, as well as being optimized for specific keyword phrases.

New Splash Page

How Google Alerts Work (from an seo standpoint)

Google takes your alert terms and monitors the first 20 (or so) pages of it’s search engine results and sends you an alert when one of those websites are updated with new content.

If you are closely monitoring your competition, a google alert is a great tool to inform you that your competitor has made changes that may or may not affect their serp (relevant to the keywords you want to emphasize).

It also might not be a bad idea to more frequently update pages from your site that do rank higher for certain search terms. This way any of your clients (or potential clients) may receive alerts from your site more often. Of course, the caveat is that your competition may also receive them as well!

Top Google Position Formula?

I’ve been tracking many sites and it seems to me that (PageRank (as a rough indicator of relevance) + Alexa Rank Keyword Proximity + Keyword Density) are the major determining factors in determining SERP. Another factor seem to be Site Age. I’d like to hear what others think about this formula…