SEO Tip – Links Are Case-Sensitive! Google Duplicate Content Issue!!!

Be sure to always lowercase your links! Not the link copy, but the “href=” of your anchor tags. Google sees links that do not match by case as different links with the same content, or duplicate content! Bad for SEO!

Example:

mywebsite.com/somepage.htm

mywebsite.com/SomePage.htm

same page yes, but not to google!

This is important because PageRank will be sent to these seperate-looking links and the one that is not indexed because it’s a duplicate will simply drop that inbound links PR juice. In order to maximize PR, eliminate duplicate content issues!!!

While it only matters that you’re consistantly using the same case, be it mixed, caps, or lowercase, I recommend just making a rule that all links should be lowercase.